The Benefits of Google Ads: Build your Client Base with Pay-Per-Click...
Digital advertising has become a vital part of any digital marketing strategy. Nowadays, small businesses, as well as huge international brands, are making use of Adwords to bring in new customers...
View ArticleDo Facebook Ads really work? Absolutely, and here’s the Proof
Social media marketing has taken the world by storm. However, we are often asked by small business owners if Facebook ads are truly effective. Many understandably still have their doubts, so we thought...
View ArticleLatest in SEO News: Google is Rewriting Title Tags in Search Engine Results...
One of the most important factors in Google’s search results is the title tag. It’s the first thing people see when they view their search results. Now, Google is rewriting title tags themselves and...
View ArticleGoogle Shopping Product Feed Rejections: Everything you need to know
Google Merchant Center errors & feed rejections are some of the biggest obstacles for eCommerce business owners and online marketers who want to attract more online consumers via Google Adwords...
View ArticleLocal E-commerce Performance in 2020: Amidst a Pandemic
As the South African economy recovers from the economic recession due to Covid-19 and strict lockdowns, e-commerce adoption rates soar. While some retailers may struggle to hit their company growth...
View ArticleFacebook Shopping Product Data Feed Errors: Why are my feeds being rejected?
Many businesses sell more than one product, but if your business has a large collection of products to advertise, this may present some challenges. Facebook data feed rejections are a common problem...
View ArticleEverything you need to know about Open Graph Images, and why they matter
Do you want to achieve more noticeable, clickable and shareable content on your social media page? Open Graph images are your solution. A brand looks a great deal more attractive and professional when...
View ArticleFNB Clients can soon get an FNB WebStore
FNB has recently announced that it’ll soon be rolling out payment devices as well as e-commerce store functionality called FNB Webstore. It’ll be making use of WordPress with the DIVI theme framework....
View ArticleExplaining the Importance of E-A-T in SEO
Expertise, authoritativeness and trustworthiness, also known as E-A-T in the world of SEO, is so important that it is seen in Google’s Search Quality Rating Guidelines 186 times. The buzz about E-A-T...
View ArticleIs AMP still relevant in 2022?
Accelerated Mobile Pages, otherwise known as AMP, has been the source of much speculation and debate since its inception. Although it claims a faster user experience and better search engine rankings,...
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